The natural and organic pork market: a sustainable niche for small-scale producers ? A review and analysis of the evidence

W. P. Wheatley

Abstract
This study reviews the literature on consumer preferences and willingness to pay for pork produced through alternative methods, such as natural and organic production. It finds evidence suggesting that many consumers are willing to pay relatively high premiums for natural and organic pork. Furthermore, research is found which suggests that such premiums can be expected to persist into the foreseeable future.

This study also investigates the degree to which such premiums are transmitted to pork producers and finds anecdotal evidence suggesting that natural and organic pork producers receive modest premiums as well as more stable pricing overall. This paper then discusses the marketing efforts needed and impediments to supplying the natural and organic markets for pork.

The overall perspective provided by this paper is that natural and organic production may be viable alternatives to more capitalintensive production for many small-scale producers.


Source
American Journal of Alternative Agriculture (2003) 18: 18-26


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